The Top 5 Web Design Trends You Need to Know in 2023

July 5, 2023July 5, 2023 masonlouis

Whether you’re seeking to hire a web designer or exploring web design job opportunities, staying up-to-date with the latest web design trends is essential. It’s worthwhile to dedicate some time to incorporate these trends into your portfolio and consider how you can showcase them during your next web design interview. So, without delay, let’s delve into the top 5 web design trends that will shape 2023.

1. Parallax Scrolling

Parallax scrolling is a popular web effect that has been widely adopted to infuse dynamism into specific sections of a webpage. It is commonly used in full-width applications and is accompanied by visually rich elements such as images, videos, or textured visuals, which add depth to the page. As users scroll down the page, the parallax effect creates an illusion of the media being positioned behind the adjacent sections, resulting in a captivating and immersive user experience.

For example, take a look at “The Story of The Goonies” website, with its seamless navigation and clever use of parallax scrolling, the design effortlessly guides visitors through the storyline and key elements of “The Goonies.” From the moment you land on the site, you are transported into the nostalgic world of the film, as every aspect of the design exudes a sense of adventure and exploration.

2. Experimental navigation

Experimental navigation refers to unconventional navigation patterns that deviate from the traditional approach of using all-caps navigation at the top of the screen with a sans-serif font. Instead, experimental navigation explores more creative directions to generate visual interest and guide users through a website in a unique and specific manner.

For instance, Kim Kneipp’s portfolio site showcases an interesting example of experimental navigation. On the homepage, when you click the Menu button located in the right corner, a menu slides in from the bottom of the screen resembling a table of contents in a book. Each page within the menu is numbered, suggesting an order of reading or exploration. Additionally, on the right side of the screen, the projects are numbered and categorised by type and color, providing further navigation options.

3. Dynamic Cursors

An exciting web design trend in 2023 involves customising the user experience by transforming the way they interact with web elements, specifically their cursors. This trend has captivated users with its unexpected subtlety and added a delightful touch to website interactions. By modifying the shape of the cursor or introducing animations triggered by cursor movements, visitors are treated to engaging in scrolling behaviours and on-click actions that enhance their overall experience.

A great example of implementing and showcasing this trend is on the website “Pest Stop Boys” Here, the cursor is cleverly transformed into a magnifying glass, creating a sense of intrigue and encouraging users to explore the content. This creative approach to cursor customization adds an element of surprise and interactivity, making the website more immersive and memorable.

4. Structured Typography

Structured typography is gaining popularity among companies as they seek to make a bold statements on their home pages. In a post-pandemic world, where consumers value stability and structure, the use of structured typography resonates with these desires. This design approach often involves utilising all capital letters and employing strong, solid shapes, which evoke a sense of reliability and solidity.

An outstanding example that showcases the impact of structured typography can be seen on the Awwwards website. The website demonstrates how the use of structured fonts can create a lasting impression and effectively communicate a brand’s identity. With its commanding presence and clear visual hierarchy, structured typography captures attention and conveys a sense of professionalism and confidence.

5. Grid System

In 2023, contemporary website designers are embracing asymmetric styles, with CSS Grid Layout emerging as a powerful tool to bring print layout capabilities to the web. This 2D grid layout system within cascading style sheets empowers designers to craft intricate and responsive layouts while upholding a clean and organised aesthetic.

One notable example of the effective utilisation of grids can be found in “Shrine,” a project from Google’s Material Studies. By leveraging CSS Grid Layout, Shrine achieves a visually captivating and dynamic design that adapts seamlessly to different screen sizes. The grid structure allows for the precise placement and alignment of elements, ensuring a harmonious composition that enhances the user experience.

With CSS Grid Layout, designers have the flexibility to experiment with unconventional and asymmetrical layouts, breaking away from traditional grid-based structures. This approach brings a fresh and contemporary look to websites, promoting visual interest and engaging users in unique ways.

Wrap Up

Being updated with the latest web design trends is crucial for both web designers and those seeking web design jobs. Incorporating these trends into your portfolio or showcasing them during interviews can demonstrate your awareness of current design practices and your ability to create compelling user experiences. The top 5 web design trends add depth, interactivity, and visual interest to websites, captivating users and enhancing their overall experience, and the best agencies of web design in Dallas, UAE, and the UK can help you keep up to date with these trends. Embrace these trends to create modern, engaging, and memorable designs that leave a lasting impression on your audience.